Bespoke Theme
A custom Magento 2 frontend created specifically for Private Pharma rather than adapting an off-the-shelf storefront.
CASE STUDY / PRIVATE PHARMA
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MAGENTO 2 REDESIGN
Transforming an established Magento storefront.
A complete frontend redesign for Private Pharma — creating a cleaner, more contemporary customer experience without disrupting the established Magento catalogue and ecommerce operation underneath it.
CLIENT
Private Pharma
PLATFORM
Magento 2
PROJECT
Storefront Redesign
DELIVERY
Bespoke Magento Theme
01 — THE CHALLENGE
The Magento store worked. The experience needed to catch up.
Private Pharma already had an established Magento 2 ecommerce operation, catalogue and customer journey. The challenge wasn't to replace all of that.
The storefront needed a significant visual and usability improvement while protecting the existing Magento operation behind it. That meant approaching the project as a genuine frontend transformation rather than unnecessarily rebuilding a working ecommerce platform.
Navigation, search, category presentation, responsive behaviour and content all needed to feel like parts of the same modern storefront.
THE APPROACH
Keep the Magento engine. Transform what the customer experiences.
02 — THE SOLUTION
A bespoke Magento frontend, built around the existing store.
Rather than forcing the business into a generic Magento theme, the new storefront was developed specifically around Private Pharma's catalogue, brand and customer journey.
Navigation
A cleaner category-led navigation experience designed around the structure of the real Magento catalogue.
Responsive UX
Desktop and mobile behaviour developed together so the experience remains coherent across screen sizes.
Existing Magento
The established catalogue and ecommerce operation were retained, reducing unnecessary disruption to the business.
CATEGORY EXPERIENCE
Making a specialist catalogue easier to explore.
Category presentation was redesigned to give products more breathing room while keeping filtering and catalogue navigation clear and usable.
03 — RESPONSIVE EXPERIENCE
Not a desktop design squeezed onto a phone.
Mobile required its own consideration: navigation, search, account actions and the shopping journey all needed to remain easy to use when the available space disappeared.
The header and mobile navigation were refined specifically for smaller screens while retaining the visual language of the desktop storefront.
01
Mobile navigation
02
Responsive search
03
Touch-friendly UI
04
Consistent branding
04 — MORE THAN THE CATALOGUE
The brand needed to continue beyond product pages.
The redesign was carried through the wider content experience so informational pages feel like part of the same storefront rather than an afterthought.
ABOUT PRIVATE PHARMA
OUR APPROACH
05 — MAGENTO DEVELOPMENT
The design was only half of the job.
The new experience had to work inside an existing Magento installation rather than on an isolated design canvas.
01
Custom Magento theme
A dedicated frontend theme developed for the existing Magento 2 installation.
02
Dynamic category navigation
Navigation tied into Magento's catalogue structure rather than relying on a permanently hard-coded menu.
03
Category presentation
Catalogue layouts reworked around the way Private Pharma products need to be browsed and presented.
04
Responsive refinement
Header, search, menus, content and storefront components refined across desktop and mobile.
06 — THE OUTCOME
A very different storefront. The same established Magento operation underneath.
Private Pharma now has a more contemporary ecommerce experience across desktop and mobile, with a clearer visual hierarchy and a frontend that better reflects the business and the products it sells.
Just as importantly, the project achieved that transformation without treating an established Magento installation as something that needed to be thrown away and started again.
Magento 2
Existing platform retained
Bespoke
Frontend theme development
Responsive
Desktop & mobile experience
Live
Established store transformed
DOES YOUR MAGENTO STORE NEED THE SAME TREATMENT?
You don't always need to rebuild everything.
If the Magento platform underneath your store still works but the customer experience is holding it back, let's look at what actually needs to change.