Company Accounts
Business accounts with multiple users, roles and permissions structured around the way each customer organisation operates.
MAGENTO B2B SOLUTIONS
Magento B2B, built around how your customers buy.
B2B Magento development for trade customers, account structures, negotiated pricing, purchasing workflows and complex commercial requirements.
Business customers rarely buy like retail customers. They have account hierarchies, negotiated terms, approval processes, repeat orders and different expectations around pricing and fulfilment.
B2B Commerce
COMPANY ACCOUNT
Acme Trade Ltd
Active
Contract Pricing
Enabled
Purchase Orders
Enabled
Approval Rules
Enabled
Quick Ordering
Enabled
Trade
Customer accounts
Flexible
Commercial workflows
B2B IS DIFFERENT
Trade customers need more than a normal checkout.
B2B ecommerce often involves company accounts, multiple buyers, agreed pricing, credit terms and purchasing rules that do not fit a standard retail journey.
Magento and Adobe Commerce can support that complexity, but the implementation needs to reflect how the business actually sells.
We design B2B functionality around real commercial workflows rather than forcing customers through a consumer-style process.
B2B CAPABILITY
Built for trade, account and repeat business.
B2B ecommerce becomes valuable when it reduces friction for customers and removes manual work from the business behind the scenes.
Customer-Specific Pricing
Contract pricing, trade discounts, negotiated rates and pricing rules tailored to individual accounts or customer groups.
Purchase Orders
Support purchasing processes where orders need references, approval or alternative payment arrangements.
Approval Workflows
Build approval rules around spend limits, company roles and internal purchasing processes.
Quick & Repeat Ordering
Make it easier for regular customers to reorder products, upload order lists or purchase known SKUs quickly.
Credit & Account Terms
Support commercial relationships that rely on credit limits, payment terms or account-based purchasing rather than card-only checkout.
COMMERCIAL FIT
B2B ecommerce works best when the website reflects the commercial relationship you already have with the customer.
HOW WE APPROACH B2B
Understand the deal. Then build the workflow.
B2B projects usually fail when the technology is designed before the commercial process is properly understood.
We start with customers, pricing, approvals and fulfilment, then work out how Magento should support them.
Understand
Map customer types, account structures, pricing rules and purchasing requirements.
Design
Decide what the customer journey and internal workflow should look like before development begins.
Build
Develop the required Magento functionality around the agreed commercial model.
Integrate
Connect ERP, CRM, stock, pricing and other systems where the B2B workflow depends on them.
Improve
Refine the experience as customers use the platform and new B2B requirements emerge.
REAL B2B
The goal is not to make a retail store look more corporate. It is to build around how trade customers actually buy.
B2B FAQS
Magento B2B, explained clearly.
Common questions about trade ecommerce, account customers and building B2B functionality in Magento.
Yes. Magento can support B2B requirements including trade accounts, customer-specific pricing, purchasing workflows, repeat ordering and integration with wider business systems.
Not necessarily. Adobe Commerce includes additional B2B functionality, but the right platform depends on the exact requirements and how much bespoke development would otherwise be needed.
Yes. Magento can support customer-group pricing and more bespoke approaches where pricing needs to be driven by contracts, ERP data or individual account rules.
Yes. Account purchasing, credit terms and alternative payment workflows can be supported depending on the commercial process and systems involved.
Yes. ERP integration is common in B2B Magento projects where stock, pricing, customer terms or order information is owned by another business system.
Yes. Magento can support different customer groups, websites, pricing structures and purchasing experiences within the same wider platform where the architecture is designed appropriately.
Got a complicated trade workflow? That's exactly the sort of thing we should talk about.
Discuss your B2B requirements →
PLANNING A B2B MAGENTO PROJECT?
Build ecommerce around the way your trade customers buy.
Whether you need customer-specific pricing, company accounts, purchasing workflows or a fully integrated B2B platform, start by showing us how the commercial process works today.